The Endless Bread of Social Media

If we think of the butter as our resources of time and brainpower, and the bread as the many social media platforms available for an author to promote their work, Bilbo’s statement reveals a profound truth.

How to Stand Out in a Crowd

These days, online profiles are essential to the marketing process. Most books have profiles in their insets, but building your brand goes beyond the cover.

Three Beasts of Writing

The journey of writing is fraught with difficulties and many of them can catch you before you finish even your first draft and sometimes even before you start.

Why Book Reviews Are Crucial in Building Your Reputation

When you’re trying to promote your new release, one of the most important things you can do is ask readers to post a review of your book online. When I’m looking for a new book, I take into account how many reviews that particular book has on Amazon, Barnes and Noble, or the Kellan Publishing Bookstore.

Don’t Be Afraid of Twitter Marketing!

If you don’t know anything about marketing with social media, it can feel like a daunting task. But with a little research, I’ve learned quite a bit about an important platform: Twitter. Here I’m going to share with you a few of the Twitter marketing tips that I’ve learned.

The Rules of Arcana

In writing genre, it’s important to be consistent in how the mechanics of that genre works. In this blog, I’m going to look at the rules of arcana (ie, ‘magic’) as it pertains to the kingdom of Altria where the Fairy Tale Case Files (William Tenys novels) are based.

The Publishing Game

So, you’ve written a book, edited it, loved it and hated it (hopefully more love than hate…), and are ready to send it out to a publisher.