The Endless Bread of Social Media

If we think of the butter as our resources of time and brainpower, and the bread as the many social media platforms available for an author to promote their work, Bilbo’s statement reveals a profound truth.

How to Stand Out in a Crowd

These days, online profiles are essential to the marketing process. Most books have profiles in their insets, but building your brand goes beyond the cover.

Three Beasts of Writing

The journey of writing is fraught with difficulties and many of them can catch you before you finish even your first draft and sometimes even before you start.

Why Book Reviews Are Crucial in Building Your Reputation

When you’re trying to promote your new release, one of the most important things you can do is ask readers to post a review of your book online. When I’m looking for a new book, I take into account how many reviews that particular book has on Amazon, Barnes and Noble, or the Kellan Publishing Bookstore.

Geek Out

But, like every other millennial, I’ve grown up on the receiving end of it. While I don’t imagine I’m conscious of every bit of tailored marketing I receive, I do know this: if it feels too much like marketing, it can backfire.